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The Prix Italia is a prestigious international media award that recognizes excellence, innovation, and creativity in radio, television, and digital programme-making. Established in 1948 on the island of Capri by RAI Radiotelevisione Italiana, it originally honored outstanding radio productions and later expanded to include television in 1957 and multimedia/web content in 1998.
Over the decades it has grown into one of the most enduring and respected international competitions in broadcasting, bringing together public and private broadcasters from around the world to celebrate outstanding work and foster professional exchange, creative dialogue, and cultural diversity across the media landscape. The annual event includes competitions judged by international juries, public events, and industry discussions, serving as both a showcase for top programmes and a forum for debate on the future of media and storytelling.
